In late 2016 I purchased the Baroni, Tomas and Emily brands from the original founders. As a Humboldt county native (where both brands were born and raised), I have a unique appreciation for the legacies I acquired. For as long as I can remember, I’ve been a wearer and sharer of these amazing products. As a consumer, I have always looked to these brands for style and quality. As a business owner, I know our continued success depends on our ability to deliver beautiful products and unsurpassed service.
While collectively, Tomas & Baroni have +50 years under their belts, I refer to our business as a born again start-up. With many of the same business partners and team members, we are re-configured and focused on a better future. We are committed to creating beautiful products, reducing our impact as a manufacturing business, building good partnerships and enjoying what we do.
So cheers to new adventures and plenty of shiny objects sure to surprise and delight.
This is getting good.
Wrangler | CEO